Quirky: Where Online Community Fuels Innovation

Quirky, a company featured on CBS News, is revolutionizing the way new products are created. Instead of relying on traditional research and development departments, Quirky taps into the power of an online community. This community, comprised of inventors, designers, and everyday consumers, collaborates to bring new ideas to life.

Here's how it works: anyone can submit an invention idea to Quirky's website. The community then votes on the idea, provides feedback, and helps refine the design. Quirky's team of engineers and designers then takes the top ideas and turns them into prototypes.

Once a prototype is developed, the community continues to play a crucial role. They test the product, provide more feedback, and help determine the best way to market it. This collaborative process ensures that the final product is something that people actually want and need.

Quirky's model offers several advantages. It allows for a wider range of ideas to be considered, as anyone can participate. It also reduces the risk of investing in products that no one wants, as the community provides valuable feedback throughout the development process. By harnessing the collective intelligence of its members, Quirky is changing the game for inventors and consumers alike.