Atlanta, GA - Rev. Jamal Bryant, the senior pastor of New Birth Missionary Baptist Church and a prominent figure leading the boycott against Target's Diversity, Equity, and Inclusion (DEI) policies, delivered an Easter sermon that has stirred significant controversy. During the service, Bryant made remarks comparing former President Donald Trump and members of the 'MAGA' movement to 'roaches.'
The comments, delivered on Easter Sunday, quickly circulated online, drawing both support and condemnation. Critics argue that the pastor's language was divisive and inappropriate for a religious setting, while supporters contend that Bryant was exercising his right to free speech and addressing important social and political issues.
Bryant has been a vocal critic of Target's DEI policies, arguing that they are detrimental to certain groups. He has called for a boycott of the retail giant, a movement that has gained traction among some conservative and religious groups. The pastor's recent remarks have further intensified the debate surrounding DEI initiatives and the role of corporations in addressing social issues.
New Birth Missionary Baptist Church has not yet released an official statement regarding the controversy. However, the incident has sparked a wider conversation about the intersection of religion, politics, and social activism in contemporary society.
Pastor's Easter Sermon Sparks Controversy with Political Remarks
Rev. Jamal Bryant, leading a boycott of Target over its DEI policies, ignited controversy during his Easter sermon at New Birth Missionary Baptist Church in Atlanta. Bryant used strong language, comparing former President Trump and the MAGA movement to "roaches." The remarks have drawn criticism and sparked debate about the role of political commentary in religious settings. The sermon highlights the ongoing tensions surrounding DEI initiatives and political polarization.