Nabisco, the company behind the popular Oreo cookie, has filed a lawsuit against discount supermarket chain Aldi in a U.S. court. The suit alleges that Aldi's packaging for its own brand of cookies is too similar to Oreo's distinctive design, creating a potential for consumer confusion.
Nabisco claims that Aldi's packaging mimics key elements of the Oreo design, including the color scheme, layout, and overall appearance. The company argues that this similarity infringes on Nabisco's trademark and trade dress rights.
The lawsuit seeks damages from Aldi and requests a court order, known as an injunction, to prevent Aldi from continuing to sell the allegedly infringing cookies. Nabisco argues that Aldi's actions are causing irreparable harm to the Oreo brand and its reputation by misleading customers into believing they are purchasing an Oreo product when they are not.
Oreo Maker Nabisco Sues Aldi Over Alleged 'Copycat' Cookies
Nabisco, the maker of Oreo cookies, is suing Aldi in a U.S. court. The lawsuit claims Aldi's cookie packaging looks too similar to Oreo's iconic design. Nabisco alleges this 'copycat' packaging could confuse shoppers. The company is seeking damages and an injunction to stop Aldi from selling the cookies in question.
Source: Read the original article at BBC