Nike's decision to partner with Michael Jordan is now legendary, but it wasn't a sure thing at the time. A Nike executive recently spoke about the company's initial investment in Jordan, recalling the risk involved in betting so heavily on a relatively unproven player. The Air Jordan line was launched in 1984, and Nike hoped it would generate millions of dollars in sales. However, few could have predicted the phenomenal success it would achieve.
Forty years later, the Air Jordan brand is a global phenomenon, generating billions of dollars annually for Nike. The success of the Jordan brand demonstrates the power of identifying and nurturing talent, as well as the importance of taking calculated risks. The partnership between Nike and Michael Jordan has become a case study in successful branding and marketing, inspiring countless other companies to seek out similar collaborations.
Nike's Big Bet on Michael Jordan Paid Off Big Time
A Nike executive recently reflected on the company's early gamble on Michael Jordan. In the 1980s, Nike hoped that the Air Jordan sneaker line would generate millions in revenue. Now, nearly forty years later, the Jordan brand is a multi-billion dollar empire. This story highlights the power of taking calculated risks and believing in potential.
Source: Read the original article at CBS