Netflix revealed on Wednesday that its ad-supported subscription tier has reached 94 million monthly active users. This marks a notable expansion of the plan, which offers a lower price point in exchange for displaying advertisements during streaming. The company's last public update in November showed a user base of approximately 74 million, indicating a growth of more than 20 million users in the intervening months.
This growth suggests that many viewers are willing to tolerate ads in order to access Netflix's vast library of content at a reduced cost. The ad-supported tier offers a way for budget-conscious consumers to enjoy popular shows and movies. Netflix continues to invest in improving the user experience for all its subscribers, including those on the ad-supported plan.
Netflix Ad Tier Surpasses 94 Million Users
Netflix's ad-supported subscription plan is gaining significant traction. The streaming giant announced Wednesday that its ad tier now boasts 94 million monthly active users worldwide. This represents a substantial increase of over 20 million users since Netflix last reported figures in November, signaling growing acceptance of the more affordable option.
Source: Read the original article at NBC