Brooklyn, NY - Senti Senti, a skincare store in Brooklyn, is experiencing a surge in sales of its Korean beauty products. Nearly all of the serums, face masks, and creams sold at the store are imported from South Korea and Japan. This increase in demand is part of a broader trend across the United States, as consumers are purchasing more K-beauty products amidst ongoing trade tensions and the possibility of increased tariffs.
Industry experts suggest that consumers are engaging in a form of 'panic-buying,' stocking up on their favorite Korean beauty items before potential price increases or supply disruptions. The uncertainty surrounding trade policies is driving this behavior, with many shoppers preferring to be prepared rather than risk losing access to these popular products.
While the long-term impact of trade tensions on the K-beauty market remains to be seen, the immediate effect is clear: American consumers are actively seeking out and purchasing Korean skincare and cosmetics, contributing to a significant boost in sales for retailers like Senti Senti.
K-Beauty Sales Surge in US Amid Trade Tensions
American consumers are increasingly buying Korean beauty products, leading to a surge in sales. This increase comes amid concerns about potential tariffs and trade tensions. Stores like Senti Senti in Brooklyn, which rely on imported skincare from South Korea and Japan, are seeing higher demand. Consumers appear to be stocking up on favorites as a precaution.
Source: Read the original article at CBS