Hooters is making moves to change its image and attract a broader audience. The CEO of Hooters Inc., which is in the process of buying back the restaurant chain, told Fox News Digital that the company is committed to making Hooters "more acceptable to mainstream society." This includes a shift away from some of its more risque traditions, like bikini nights. Instead, the company is focusing on creating a family-friendly environment and catering to an older demographic.
The decision comes as Hooters seeks to remain competitive in a changing market. By appealing to families and older customers, the restaurant chain hopes to expand its customer base and ensure its long-term success. The changes are expected to roll out gradually across Hooters locations nationwide.
While some loyal customers may miss the old Hooters, the company believes that the changes are necessary to stay relevant and appeal to a wider range of people. The focus will be on providing quality food and service in a comfortable and welcoming environment for everyone.
Hooters Rethinks Image, Aims for Broader Appeal
Hooters is undergoing a significant brand refresh, targeting families and an older demographic. The restaurant chain's CEO announced plans to move away from bikini nights and focus on creating a more inclusive atmosphere. This shift aims to broaden Hooters' appeal and attract a wider customer base. The company believes this repositioning will help it stay relevant in a changing market.