Bombas Names New CEO, Aims for Retail Expansion

Bombas, the comfort-focused apparel company that gained fame on 'Shark Tank,' has announced a leadership change as it sets its sights on expanding its retail footprint. Founder David Heath will be stepping down from his role as CEO, handing the reins to a former executive from Under Armour. The company, which built its reputation on a direct-to-consumer model, is now looking to broaden its reach by establishing a stronger presence in brick-and-mortar stores.

Heath, who launched Bombas with a mission to donate a pair of socks for every pair purchased, will remain involved with the company. The incoming CEO's experience at Under Armour is expected to be instrumental in guiding Bombas through this new phase of growth, particularly in navigating the complexities of wholesale and retail partnerships. This move represents a significant step for Bombas, as it seeks to compete with established players in the apparel industry and continue its commitment to its charitable mission on a larger scale. The company has donated millions of items to homeless shelters and organizations in need since its founding.