Meghan Markle, the Duchess of Sussex, continues to be a figure who evokes strong reactions. Much like the British spread Marmite, people either love her or hate her, leading to what's known as the 'Marmite effect.' This polarization, while seemingly negative, could surprisingly work in her favor as she expands her lifestyle empire.
Experts note that strong opinions, whether positive or negative, generate attention. This increased visibility can translate into greater brand awareness and engagement. The controversy surrounding Meghan keeps her in the news, sparking conversations and driving traffic to her projects.
However, navigating this 'Marmite effect' requires careful strategy. Appealing to her core supporters while mitigating the negative perceptions is crucial. Authenticity and clear communication of her values will be key to long-term success. The Duchess's ability to leverage her divisive image will ultimately determine the fate of her growing brand.
Meghan Markle's 'Marmite Effect': How Divisiveness Can Be an Asset
Meghan Markle, the Duchess of Sussex, is building a lifestyle brand, but her public image remains polarizing. Some love her, some dislike her intensely a phenomenon known as the 'Marmite effect.' Experts are now analyzing how this divisiveness could actually benefit her ventures. Understanding her appeal, and the reasons behind the criticism, is key to predicting her future success.
Source: Read the original article at BBC